British organic skincare line ila has launched ila apothecary, a new retail line designed to provide remedies for modern life, and to nurture the energetic and emotional needs of today’s consumers.
The collection includes Anti-Panic Drops, SOS Body Balm, Mud Shave, Beat the Blues Room Spray and Feminine Happy Body Oil. Products come in a branded tote bag with a dedicated ritual.
The products contain no chemicals, and are handmade in ila’s meditative environment in the Cotswolds. The line includes remedial ingredients such as British-grown herbs, medicinal flowers, gem stones, aromatherapy oils, vitamins, live stem cells and homeopathic ingredients.
Numerology is also used in the ila apothecary line, and each product has been matched to a corresponding number to symbolise the shared ideologies. For example: Remedy Number 32 (The Digital Detox Face Mist) represents communication and self-expansion, and is said to hold an energy that harnesses creativity and harmony.
"I want ila’s apothecary range to be ageless – to offer gorgeous, life-enhancing products that are as relevant to an 18-year-old girl as they are to an 80-year-old woman," says Denise Leicester, founder of ila.
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